What I've Learned After a Decade of Ups and Downs

When I was 20 years old I had my identity stolen. At the time I was a nurse in California, and the theft led to losing my license to practice.  A civil lawsuit - another result of the theft - prohibited me from getting a decent job.  In fact, at one point I even got turned down for a cashier job at Burger King.  

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Mikhail Alfon
What I Learned Over Coffee with Team Gary Vee Alum Brittany Hoffman

I’ll be honest, I didn’t actually know what I was going to talk about when Brittany Hoffman agreed to have coffee with Karlie and me. I didn’t know if the whiskey she liked was single malt or blended but I decided to come with a bottle of Balvenie’s 12 Year Double Wood — sort of a ‘thank you’ in exchange for the the traveler, ex-lawyer, ex- Gary Vaynerchuk brand manager’s time. 

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You are Not Your Instagram Bio

Everyone seems to be a founder and CEO.  Everyone seems to have some off the wall "Chief-something-or-another" on their business card these days. They're a networking mastermind, an entreprneur a social media expert or whatever the hell else is the trending topic of the day. I don't unerstand the obessions with the titles. It's as if we need a business card or an Instagram bio to validate our signficance in the world.  It's crazy. 

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5 Things You Can do Every Day in 2017 to Change Our Social Landscape

We all want to get back in the gym.  We all want to travel more, double down on our passions, and find that special someone.  

Look, all that stuff is on my list of 'to dos' in 2017, too but I'd like to change gears a little bit. Instead of thinking inward, let's shift our focus outward.  What are some real changes we can make that will not only make us happier, but better the lives of those around us?

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9 Valuable Lessons I Learned About Business and Life from Playing Poker

I always say that I learned everything about life and business from playing poker. I spent almost 3 years on the felt as my primary source of income. It was definitely a grind, and I was clearly not good enough to play professionally long term. Poker has taken much of a back seat in my life but the lessons I learned at the table will stay with me forever.

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3 Ways to Positively Impact Your Community that Won't Cost a Dime

A few years ago, one of my best friends celebrated her birthday by inviting her party to serve at The Free Pantry on a warm afternoon in Costa Mesa, CA. Instead of ordering cocktails and opening gifts, we prepared and served food restaurant style to anyone who attended. It was so like her to shift the attention off of her, and get us focused on serving those who needed it most in our community. 

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5 Social Media Tactics That Are Helping Me Build Stronger Connections

For those of you that may not know, one of my core responsibilities at 7twelve Marketing is to make sure the company is on top of their social media game. If you’re building a personal brand, a community manager for an existing comapny, or simply looking to create your own community, this article is for you. Here are some social media tactics that are allowing me to build stronger communities and deeper connections with my audience.

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8 Productivity Hacks for Entrepreneurs That Don’t Include “Waking Up Early”

Isn’t it weird that in a world where we seem to be working 24–7 it can still feel like you get nothing done? Days are flooded with emails, meetings, and push notifications and we’re still expected to meet deadlines. As the world becomes more connected, pushing us to work odder hours, managing our time has to be at the top of our ‘to-do lists’.

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Cutting Costs: A Guide to Your First Year as an Entrepreneur

Just to clarify, I’m not in the business of raising capital. I can’t say I never will be, but as of the moment of this post, I’m not. The business I started is not based on user acquisition, and I don’t have a 5 year exit strategy. I have a weird feeling that If you’re reading this, neither do you.

I started a service-based business, which is not exactly something that’s going to make me the next Zuckerberg, and definitely not the next Spiegel.

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3 Things Yoda Taught Me About Life and Business

I’m a big friggin’ Star Wars fan. My mother introduced me to the original trilogy before the age of 10 and ever since I’ve been trying to figure out how to build light sabers, use the Force, and snag my real-life Princess Leia.

I specifically remember rewinding The Empire Strikes Back to hear everything Yoda had to say (yup, on VHS for all you youngsters). Maybe I related to his size (which matters not) or maybe I was hooked on becoming a Jedi myself, but here’s what his wisdom taught me about life and business.

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Mikhail Alfon
Make it a Point to Never Reach Your Goals

It’s easy to get fired up about a new project. It’s fun buying new shoes to go along with your new gym membership, or designing a logo for a new brand you’re launching. But what happens when the fun wears off?

Staying motivated can be tough, especially when there can be so many distractions keeping us from our outcomes. What’s the best way to stay on top of your game? By having a clear path and adjusting your mindset.Here’s what I recommend to keep up your momentum.

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What I found to be the Most Important Asset in Business (and life).

Just to give you a little context, I’m not sitting on top of a multi-million dollar empire. We’re a team of eight insanely talented individuals who crush so hard our clients think there’s a hundred of us. I still tend to eat chicken that might be a little too old to be eaten, and survival on cashews on walnut is something I’m pretty good at these days. Don’t worry, I’m not malnourished or impoverished — I just tend to be a little over-practical in some areas of my life. My point is, the bootstrapping is real.

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