ENTREPRENEUR, PEOPLE BUILDER, BRAND AND PERFORMANCE MARKETER.
Mikhail Alfon is an entrepreneur, strategist, and creative performance expert who believes that brand storytelling, when done right, drives both culture and commerce.
As the founder of Blue Light Media, Mikhail built a thriving agency specializing in social media marketing, paid media, and creative performance. Over the past decade, he worked with global brands like ghd, Rock The Bells, Bulletproof, Ford Motors, Toyota, and Nutribullet—helping them craft compelling digital campaigns that not only captured attention but also delivered results. In 2025, Blue Light Media was successfully acquired, a testament to the impact of its work and the team he built.
Mikhail’s expertise lies at the intersection of creativity and performance. Whether it’s developing high-impact ad strategies across Meta, TikTok, YouTube, and Snapchat, forging influencer partnerships, or optimizing content for digital engagement, he understands what it takes to make brands stand out in an increasingly competitive space. His approach is simple: data informs creativity, and creativity drives connection.
Beyond his work in marketing, Mikhail is passionate about entrepreneurship and personal development. He shares insights on leadership, growth, and the evolving digital landscape—helping businesses, creators, and individuals navigate an ever-changing world with clarity and confidence.
When he’s not consulting, speaking, or building brands, you can find him spending time with his growing family, boxing, and serving Echo Church as a youth group pastor.
For speaking engagements, consulting inquiries, or just a good conversation, reach out at: talk@mikhailalfon.com