About Mikhail Alfon

Mikhail Alfon is a marketing executive, founder, and podcast host based in Orange County, California.

He spent the better part of a decade building Blue Light Media, a full-service digital marketing agency he founded in 2014 and grew from a solo operation into a thriving team serving more than 50 consumer and DTC brands across beauty, wellness, lifestyle, and consumer goods. The agency was acquired by Hawke Media in 2025. What made it work wasn't any single campaign or client. It was a philosophy that brand strategy and performance marketing don't have to live in separate departments. When you set them up right, they make each other stronger.

That thinking followed him in-house. After the acquisition, Mikhail joined VeSync, the parent company of Levoit and Cosori, as Creative Director, rebuilding the marketing and creative function and leading the company's first global launch across US and international markets.

Throughout his career Mikhail has been recognized as a Featured Creator by SEMrush, been featured in the Los Angeles Times and Entrepreneur, and spoken at institutions including USC's Roski School of Design, USC's Keck School of Medicine, and the Santa Ana Unified School District. He believes marketing leadership is fundamentally about people: building teams that are trusted, developed, and set up to do their best work.

In 2017 he launched OVERSHARING, a long-running podcast featuring honest conversations with entrepreneurs, educators, and leaders about business, creativity, and what it actually takes to build something worth building. It started as a passion project and has become one of the things he's most committed to.

Outside of work, the most important things in Mikhail's life are his faith, his wife, and their two kids. Everything else is context.

Contact Mikhail